Financial Times, Qatari Diar & Misr Italia Investments
The North Coast is undergoing a new phase of real estate development, with new investments shifting toward the creation of integrated destinations that combine residential, hospitality, retail, and services rather than relying solely on seasonal resorts.
Reflecting this trend, several developments have emerged clearly: the establishment of an investment zone by Qatari Diar, a Financial Times report on the future of the North Coast, and Misr Italia’s expansion into the hospitality sector in Ras El Hekma.
Qatari Diar Developing a 4,900-Feddan Investment Zone in Alam El Roum
The Official Gazette published Prime Minister’s Decree No. 3124 of 2026 establishing an investment zone spanning 4,900.99 feddans, equivalent to approximately 20.588 million square meters, along the Alexandria–Matrouh Coastal Road in Matrouh Governorate.
The decree grants Qatari Diar Urban Development a license to establish and develop the zone for an integrated urban project comprising residential, tourism, commercial, administrative, and service activities.
The land is located within the SMLA and Alam El Roum area and had been allocated to the New Urban Communities Authority under a presidential decree issued in 2025 for the development of a new urban community.
The decree follows the agreement signed in November 2025 between the New Urban Communities Authority, Qatari Diar Real Estate Investment, and Qatari Diar Urban Development.
The decree sets a period of up to 15 years for project implementation, starting from the date of full land handover to the developer, while requiring compliance with the implementation schedule, environmental and health requirements, and safety standards.
The move takes on greater significance given the scale of Qatari Diar’s Alam El Roum project in the area. Last August, the company announced that the project’s total investment amounted to $29.7 billion, covering more than 20.5 million square meters with a 7.2-kilometer coastline, with the first phase targeted for delivery in 2030.
With new projects entering Alam El Roum, if you are considering buying a unit in the area, contact our team to explore the available projects and compare locations, units, and payment plans before making your decision.
Financial Times: The North Coast Is Becoming a Global Investment Destination
In a report published by Financial Times, the newspaper highlighted the transformation taking place along Egypt’s North Coast, from an area primarily dependent on the summer season into a destination targeting tourism and investment throughout the year.
The report noted that Gulf funds and investors are leading major projects combining hotels, marinas, residential units, and infrastructure.
It stated that Abu Dhabi is investing $35 billion in Ras El Hekma, while Qatar is committing around $30 billion to the development of Alam El Roum, alongside the SouthMed project with investments of $21 billion.
The report’s outlook focuses not only on the size of the investments but also on the changing nature of the North Coast itself. New projects aim to create integrated destinations capable of attracting visitors beyond the summer months, which requires increasing hotel capacity, air travel, services, and year-round activities.
This transformation places Ras El Hekma and Alam El Roum at the heart of a broader investment wave that does not depend solely on selling residential units, but rather on building an integrated tourism and real estate market around them.
With these major investments entering the North Coast, the region has become a growing focus for investors seeking opportunities linked to tourism and real estate growth in the coming years.
Misr Italia Invests EGP 11.3 Billion in Hospitality and 430 Rooms at Solare Ras El Hekma
In Ras El Hekma, Misr Italia’s real estate expansion reflects the same trend toward integrating real estate development with hospitality.
The company signed a strategic agreement with global hotel company Marriott International to develop and operate 1,041 hotel rooms and residential units across several projects, with total investments of EGP 11.3 billion.
Solare Ras El Hekma alone includes 430 rooms and branded residential units under the Autograph Collection brand, while the project is being developed on an area of 386 feddans, alongside the 120-feddan Amare Seafront Villas phase.
The agreement comes as part of Misr Italia’s expansion in the hospitality sector and includes, in addition to Solare, other company projects in New Cairo, the New Administrative Capital, and Ain Sokhna.
The entry of a global hotel brand into Ras El Hekma reflects a growing trend toward developing projects that are not limited to residential units, but also rely on hotels, services, and activities that support the destination itself.
These developments indicate that the future of the North Coast is moving toward integrated destinations combining residential, hospitality, services, and investment opportunities, expanding the options available for buyers and investors in areas such as Ras El Hekma and Alam El Roum.
If you are planning to buy or invest in the North Coast, send us your budget and preferred area, and our team will help you find projects and units that suit your needs.
